About - Purpose Real Estate

Unrivalled commitment

At Purpose Real Estate, we believe that anyone can make a positive contribution to social change.

That’s why we pledge to donate 100% of our profits to projects that build homes for families escaping domestic violence.

This mission motivates us to sell your property for the highest price & strive for a nil vacancy rate for your rental. By maximising your return on investment & our profits to donate, it’s a win/win.

We won't be distracted by comparison if we are captivated with purpose.

Entrust your property to our highly experienced team.

Purpose Real Estate sets itself apart from other real estate agencies on the Sunshine Coast in several ways, making it the top choice for clients seeking an Agency focused on maximum returns, prompt service, and driven by real purpose.

Our charity partner is the RISE2 Foundation project, founded right here on the Sunshine Coast.

RISE started over 10 years ago to build more accommodation, support and a pathway to a new life for women and children impacted by Domestic and Family Violence across the Sunshine Coast and Noosa region.

Each year RISE2 provides safe, secure homes for up to 20 families and 50 children impacted by domestic violence. In 2023, Community Banks Cooroy, Tewantin-Noosa and Marcoola donated $500,000 to secure land for a further 4 homes in Noosa. Read more on the RISE2 site below.

How We're Different & Why it Matters

Choosing Purpose Real Estate means you’re not just making a smart financial decision; you’re also contributing to a better society. We invite you to watch this short clip that explains what we do that none of our competition can match.

Meet your Team

Purpose Real Estate is a full service Real Estate Agency providing residential property investors with an innovative and ethical option.

Rosemaree McGuinness

Rosemaree enjoys helping individuals obtain their real estate dreams. She has many years of experience including being the Licensee and Principal of Ray White Peregian for 5 years. She subsequently owned Peregian Beach Real Estate for 3 years. Over the years Rosemaree has developed strong relationships with both sellers and buyers who have described her as professional and honest. Although very experienced Rosemaree strives to continually further and update her knowledge via training.

David Rea

Buyers Agent and Auctioneer

David is a true property professional whose real estate experience spans over a 30 year career. He is a Licensed Real Estate Agent, Buyers Agent and accredited Auctioneer in both QLD and NSW and is highly skilled in Negotiation, Sales, Management and Buyer Representation. With one of the most trusted reputations in the property market, David can assist you in achieving the best price possible from the sale or purchase of your property. In recent months Dave has developed specific expertise in NRAS property acquisitions and contracts.

Susan Beaton

Susan has experience in corporate, property and asset management roles, and holds a Master’s Degree in Business. She also has a real estate salesperson certificate and completed the REIQ Job Ready program. Susan’s combined real estate and community sector experience helps Purpose to deliver our business and social impact goals, and grow our property portfolio based on outstanding client service. Susan is well-connected in our community and volunteers in grassroots junior sport and for local non-profit groups.

Jill Smith

Jill is a Tewantin local of 20+ years. She has had 5 years of experience coordinating local community events and has worked for Coast2Bay Housing Group’s Community Engagement and Tenancy Teams. Jill has been working with Purpose Real Estate for 4 years as part of the Property Management Team. She has honed her skills in tenant relations, lease administration, tenancy screening and property maintenance, ensuring that each property under her care is managed smoothly. She enjoys building strong relationships with property owners and tenants alike.

Ross Rutledge

Ross has been at the forefront of the Real Estate industry for 35 years in Sales, Property Management, and as an Agency Principal. He has received numerous awards for sales achievements and was the owner of a top 10 real estate Agency in Queensland. He truly understands your Property Management needs, being an avid property investor himself and having more than 14 years of property management experience. In short, he lives and breathes property.

Andrew Elvin

Andrew has 25 years experience as a chief executive, executive, manager and development consultant in the not for profit, government, human services, health, community housing, mental health, aged care and disability sectors in the UK and Australia. He has extensive knowledge of community housing models and practice gained from his work as a Board Director of three community housing providers, and experience in developing and implementing ground-breaking community led programmes that have received wide international recognition.

Lee Banfield

Lee has worked in the housing sector for more than 30 years and offers a wealth of knowledge to the team. Lee has had 11 years’ experience as a Property Manager in the private sector with a company that managed 1500 rental properties. She was also Manager and then Operations Manager of QLD’s Tenant Advice and Advocacy Service (TAASQ). In 2023, Lee won a Housing Institute of Australia award for Outstanding Achievement in the industry and was a Sunshine Coast Women’s Business Network Finalist in 2022 for Businesswoman of the Year.